About us

Adam Badawy is a serial Entrepreneur. Real Life Experience taught him nothing replaces hard work and determination to succeed. Despite the odds, or timing, or economic excuses - it's always about opportunity and leaving no stone unturned. 
Challenges energize him and creating CHARLIE was a whole new ballgame for Adam. It was his first product he created from concept to design to consumer's hands. This sense of total and utter ownership has him obsessed and crazed. And that's a good thing!
After having gone through the challenges of prototypes and design engineering, Adam is now mentoring other inventors how to "break in" and just get going. From patents to factory inspections - it is a truly exciting process. 
If you are considering any type of entrepreneurial adventure and need a push - Adam loves to coach and help others attain their dreams. It's a delicious moment in life when you can taste success after cooking and slaving away for years. 
Email Adam if you need a push!



1. There are never enough outlets for all our electronic devices. 
2. It is impractical to carry every charger for each device everywhere. 
3. The risk of plugging directly into unprotected outlets is too high and costly. 


1. The challenge was on to create the smallest possible charger plug unit that serves 12 devices while protecting electronics from dangerous surges. 
2. Replace 9 chargers with only 9 USB Cords for a smarter way to be organized and stay connected. 


Adam Badawy and his wife were always on the road for business. Hotels and airports never had enough outlets to charge all their devices It always ended up with unplugging the coffeemaker or trying to move heavy furniture around in hotels. 
Somewhere between San Francisco and San Diego, CHARLIE was inspired. This modern pyramid design surpasses all other plugs and chargers on the market today!
Revolutionary, yet simple!
CHARLIE keeps you connected to your world!